Author: Jukka Jumisko

There are two ways to show up on the first page of Google search results.

  1. AD: You can place a pay-per-click ad on the top of the search results page. And every time someone clicks your ad, Google charges your credit card.
  2. SEO: You can make necessary changes to your website so that it organically shows up on the first page right below the paid ads. This process of fixing the site is called Search Engine Optimization.

Search Engine Optimization has two parts:

Fixing the site is the first part

You need to first know what word and phrases your potential client use when they search for your services. It’s not your company name. These potential new clients have not heard about you yet. Your SEO consultant, like WSI has tools to find out how many times people type different searches in Google. These words and phrases are called keywords.

Each keyword that you want your website to be found with needs it’s own page on your website. That page needs to have 300+ words and the keyword needs to be placed in headers and the text itself in places where the search engine expects to find them.

Building links to your site from elsewhere in the Internet is the second part.

If Google finds two websites that have been perfectly fixed with keywords, it still has to rank one higher than the other. Google uses a complicated algorithm, but one of the most important ranking criteria is how many links each website has.

What are these links? For example, your business profile in Smart Spider website has your website address. When someone clicks it, your website pops up. Someone just followed a link from Smart Spider website to your website. The more links you have the better.


Jukka Jumisko is the President of WSI Web Enhancers, a Digital Marketing and SEO company located in Albuquerque, NM. For the last 6 years, Jukka and his team have been working with New Mexico companies ranging from small enterprises to big corporations and nonprofits on enhancing their digital presence. As a Google Partner with a keen grasp of how to make local searches work for you, WSI can guide you in SEO, which can become a key component of your online marketing success.

Jukka Jumisko Photo

Jukka Jumisko, President
WSI Web Enhancers



Balanced Scorecards – Measuring to Understand MORE

Most small businesses start out relying on intuition.  Their gut told them to do this thing they love for a living.  Their passion circumvented the risks and challenges.  They checked the bank account balance every day to be sure they have enough...

Typology and your business

Author: Victoria Silva Wilger Typology is the study of systematic classification of types that have characteristics or traits in common. Typology can be used across all industries and disciplines including theology, anthropology, psychology, politics, education,...

What to look for in your Mentor

As a long time mentor, please allow me to share some thoughts on mentoring.
I have loved living my life as a serious, successful, and serial entrepreneur. I have been fortunate in finding the perfect mentor at the most needed time. I was willing to watch, listen and learn.

How to make an impact

Alice Waters, the founder of Chez Panisse restaurant in Berkeley, California, didn’t plan to revolutionize the way people cook, eat, and think about food. But in 1965, when she returned to the U.S. from France, she did know what she wanted. She wanted food that was fresh and that tasted good—like the food she had eaten in France.

How to choose the best health mentor

Medicine as a path to health has changed over time, and in recent years we have come to understand that traditional medicine is not getting us the results we want. Everywhere we look these days we are told, “Call your doctor, call your doctor . .